Hockerty, shooting in Florence for the brand at Pitti Immagine Uomo 100

Photo shoot for Hockerty at Pitti Uomo in Florence

These photos are part of the shoot I did for the Hockerty brand at Pitti Uomo. It was a really fun session with Romain Clamron and Gianluca Ala, who posed for these images.

The photos were all taken in natural light, and I used the reflection of the sun on the glass windows somewhere inside Pitti Uomo as a natural reflective panel!

Portrait photo session: technical notes

For the post-production of these images, I used a different approach than usual: instead of working on the .raw files with the usual software like Lightroom or Capture One Pro (usually my main choice), I used Fujifilm X RAW Studio.

In practice, Fujifilm X RAW Studio is a graphical interface for PC or Mac that allows you to use the development algorithms included within Fujifilm cameras. In this way, the camera is used as a computational tool, which always has to be connected to the computer.

One of the positive aspects of this type of approach is having a file that is already the same as the one I took during the shooting session. I can later make a bit of an adjustment to the lighting or shadows, but in general, the emphasis shifts more to the shooting phase, where I try to get the best possible balance right inside the camera.

One of the fundamental factors that now allows me to use this approach is that I have recently expanded my Fujifilm “arsenal” with the X-Pro 3 and the Fujifilm X-T4. With these two cameras (unfortunately, it’s not possible with previous models like the X-T3), it is possible to export a TIFF file from X RAW Studio to preserve maximum quality.

This type of approach, which I admit is not suitable for every photographic session, allows me to take a more analog approach, focused more on the moment of shooting and less on post-production.