A two-day campaign in Florence for the Canadian brand Patrick Assaraf, shot in stills and video across the city’s classic and lesser-seen corners.

Commissioned by Patrick Assaraf, the Canadian fashion brand, this two-day campaign was shot on location in Florence, capturing photography and video simultaneously. The itinerary moved through the city centre and its most recognisable spots, including the historic Caffè Gilli, alongside quieter, lesser-seen locations such as the Giardino dell’Agricoltura and the Auditorium at Stazione Leopolda. The result is a fashion campaign that pairs Patrick Assaraf’s collection with authentic Florentine settings, from classic piazzas to contemporary architecture. Shooting photo and video in tandem kept the two-day production efficient while giving the brand a cohesive set of assets across formats.

---

Video

Video from the two-day Patrick Assaraf shoot across Florence.