In January, women influencers from around the world gathered at Villa Cora in Florence for a lifestyle campaign celebrating IWC Schaffhausen. Set against the villa’s winter light, the story paired fine Swiss watchmaking with a vintage Vespa, a classic Mercedes, and the timeless elegance of one of Florence’s grandest private estates.

Photographed on a crisp January morning, this campaign for IWC Schaffhausen brought together women influencers flying in from different parts of the world to Villa Cora, Florence. Outdoors, the shoot paired the brand’s precision watchmaking with two icons of vintage motoring — a classic Vespa and a vintage Mercedes — set against the villa’s winter gardens and neorenaissance façade. Indoors, the story moved through the estate’s most storied rooms: an iconic fireplace, gilded antique mirrors, and a grand piano, each setting chosen to echo the craftsmanship and quiet luxury of the watches themselves. The result is a campaign that speaks to heritage, precision, and understated elegance, on both sides of the lens.

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