A one-day shoot across Trieste, the harbour city on Italy’s eastern edge where Adriatic light meets Central European architecture. Cold wind and low winter sun turned into exactly the setting we needed for LoveFur’s new winter collection.

What began as a windy, freezing morning turned into the ideal canvas for the LoveFur winter collection. We photographed through Trieste’s historic center — Piazza Unità d’Italia, the Habsburg-era palazzi, the seafront at first light — before crossing into the natural scenery that unfolds toward the Slovenian border. That short drive is one of the quiet luxuries of shooting in Trieste: a second country and a completely different visual register sit twenty minutes away. The layered coats, tailored silhouettes and warm fur textures of the collection read naturally against stone façades, sea-lit paving and bare winter trees, giving the campaign a grounded, editorial feel that lives between commissioned fashion and lifestyle photography.

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video

Behind the winter shoot in Trieste — a short film from the LoveFur set.