Alessandro Michelazzi Studio

Hockerty

Fashion in Florence

An early summer morning in Florence, shot for the Swiss brand Hockerty in vibrant natural light across the historic city center.

Commissioned by Hockerty, the Swiss fashion brand, this campaign was shot in Florence’s historic city center during the soft, vibrant light of an early summer morning. Alessandro Michelazzi Studio handled both photography and video in a single session, capturing a cohesive set of stills and motion assets throughout the city’s iconic streets and architecture. The early hour gave the campaign a warm, natural atmosphere that let Hockerty’s collection stand out against Florence’s timeless backdrop without competing with midday crowds.

Hockerty campaign portrait in early summer morning light, Florence -- fashion lifestyle photography by Alessandro Michelazzi
Hockerty fashion campaign walking shot through central Florence -- fashion photography in Florence
Hockerty model portrait against historic Florence architecture -- fashion campaign photography, Florence
Hockerty editorial fashion look in the streets of Florence -- Florence fashion lifestyle photography
Hockerty campaign detail shot, early morning Florence light -- fashion campaign photography in Florence
Hockerty model portrait near a Florence piazza -- fashion lifestyle photography, Florence
Hockerty fashion campaign shot along a quiet Florence street -- fashion photography in Florence
Hockerty editorial portrait with soft Florence morning light -- Florence fashion campaign photography
Hockerty campaign look framed by Florentine architecture -- fashion lifestyle photography in Florence
Hockerty model portrait on Florence cobblestone streets -- fashion campaign photography, Florence
Hockerty fashion campaign shot in the historic Florence city centre -- Florence fashion photography
Hockerty campaign cover portrait, early summer Florence morning -- fashion lifestyle photography by Alessandro Michelazzi
Hockerty editorial fashion shot near a Florence piazza -- fashion campaign photography in Florence
Hockerty model portrait against warm Florence stonework -- Florence fashion lifestyle photography
Hockerty fashion campaign walking shot, Florence old town -- fashion photography in Florence
Hockerty campaign detail shot in central Florence -- fashion campaign photography, Florence
Hockerty model portrait with early morning Florence light -- fashion lifestyle photography in Florence
Hockerty editorial fashion look on a Florence street corner -- Florence fashion campaign photography
Hockerty campaign portrait framed by a Florence archway -- fashion photography in Florence
Hockerty fashion campaign shot near historic Florence facades -- fashion lifestyle photography, Florence
Hockerty model portrait used as the campaign video poster frame, Florence -- fashion campaign photography in Florence
Hockerty editorial fashion shot in the Florence city centre -- Florence fashion photography
Hockerty campaign look walking through a Florence piazza -- fashion lifestyle photography in Florence
Hockerty model portrait with morning light on Florence stone -- fashion campaign photography, Florence
Hockerty fashion campaign detail shot, Florence old town -- Florence fashion lifestyle photography
Hockerty editorial portrait against a Florence archway -- fashion photography in Florence
Hockerty campaign shot on the streets of central Florence -- fashion campaign photography, Florence
Hockerty model portrait framed by Florentine architecture -- fashion lifestyle photography in Florence
Hockerty fashion campaign walking shot, early summer Florence -- Florence fashion campaign photography
Hockerty closing campaign portrait, Florence morning light -- fashion lifestyle photography by Alessandro Michelazzi

Video

The Hockerty video campaign shot in the historic city center of Florence.